Film/web series trailers are important as they tell audiences about the plot and encourage them to see the film/web series. Trailers can show what genre the film is and the themes from the film. The way it is shown with the order of shots and the music that comes into affect portrays the themes of the film. They give details about when the film is going to be released and how it can be viewed, for example in 3D or IMAX. Trailers are the main way films are marketed and some trailers will be different in specific regions as a way of building up pre sold audiences globally.

Trailer function

The main function of a trailer is to show much of the film plot in a short period whilst appealing to a large audience. Trailers are also made to commercialize and promote the film.

The function of a trailer include:

• Marketing campaign for the film
• Appealing to audiences to see the film
• To show which actors and actresses star in the film ( help create a pre sold audience)
• To show which genre the film is
• To give an insight into the film story