The term Digital Marketing is interchangeably used with others, such as Internet Marketing, Online Marketing, Social Media Management and Social Media Marketing. It often comprises of SEO and SEM, Email Marketing, SMS Marketing, Content Marketing, paid promotions, Newswire services, Editorial Advertising, Digital Media Buying and Influencer Marketing.
- Digital Marketing is the new stream of Marketing. It essentially means ‘marketing online’ by using digital mediums. It involves publicity and hype on the internet, mainly on Social Media and to an extent, on Bollywood websites.
- For the uninitiated, one form of search engine influence is SEM, meaning Search Engine Marketing. This refers to paid search marketing, where businesses pay Google to show their ads in search results.
- But the more popular form of search engine influence is SEO, meaning Search Engine Optimisation. It is done by Digital Marketing personnel, mainly through Branded Content, and by Bollywood PRs through Organic PR News Releases, interviews and news features planted in news media such as mainstream websites and Bollywood websites.
Digital Advertising is a term interchangeably used with others, such as Online Advertising, Web Advertising, Internet Advertising and sometimes even as Online Marketing.
Traditional forms of Advertising involves Print Media (Newspapers, Magazines), Television Media, Radio Media, as well as OOH Advertising (Out-Of-Home Advertising / Outdoor Advertising).
The lines between Digital Advertising and Digital Marketing can often get blurred.
- Digital Advertising in Bollywood comprises of advertising on entertainment websites and social media. The aim of Digital Advertising is mainly to drive consumers to a brick and mortar business or a company’s website, to purchase a product or service, or to create widespread awareness for a brand or product.
- Starting with advertisements on Social Media and websites, Digital Advertising has spread widely through media buying with Google Ads and paid listings on Google search. The newest form of Digital Advertising is being done through Top Influencers on Instagram, which is also known as Influencer Marketing.
The term Bollywood PR is synonymously used with others, such as Entertainment PR Agencies, Bollywood Publicist, Celebrity Publicist, Bollywood PR agent, Bollywood PR pro, Bollywood Publicity companies, Reputation Management, Brand Management, Bollywood Public Relations firms and Celeb PR Agencies.
- Bollywood PR (Bollywood Public Relations) is where one can get articles and images / videos promoted through the help of a Bollywood Publicist. In the current times, the complete focus of Bollywood PR exercises revolves around the online news media, i.e. entertainment websites / Bollywood websites.